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"THE SEVEN
RULES OF SELLING"
In order for you to obtain the highest possible selling
price for your home, you must work closely with your
REALTOR. The seven rules of selling listed below
comprise the items that a homeowner can contribute to a
successful marketing effort.
1. BE PREPARED TO SPEND MONEY PREPARING YOUR HOME FOR
SALE. Many homeowners are very hesitant to invest
additional money in their home at the time they re
selling it. Although understandable, these feelings may
rob you of a much higher selling price.
2. PRICE IT RIGHT. Price your home in accordance with
the current realities of your local real estate market.
Ask you REALTOR for a competitive market analysis.
3. COOPERATE WITH YOUR REALTOR. Some homeowners limit
the effectiveness of the REALTOR by prohibiting "for
sale" signs, open houses, or lock boxes. Don't eliminate
any selling tools.
4. KEEP YOUR HOME IN A SAFE STATE OF BUSINESS. You may
not get much advance that potential buyers would like to
see your home. Try to keep bedrooms, bathrooms, and
kitchen in "better than usual condition" so that you
won't panic when getting ready for a showing.
5. MAXIMIZE THE APPEAL OF YOUR HOME DURING SHOWINGS.
Turn the lights on even during daylight hours. Be sure
that the house doesn't have the odor of strong smelling
foods. Let the REALTOR conduct the tour.
6. BE WILLING TO CONSIDER A PRICE REDUCTION. Sometimes,
the best way to get top dollar is to reduce your asking
price. The original price may have been a little too
ambitious or perhaps the interest rates or the local
economy have changed since the original price was set.
7. BE A REASONABLE NEGOTIATOR. Some owners become very
emotional at the time an offer is made on their home.
Don't let these strong feelings cloud your judgment when
considering an offer.
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